Caliber Collision

Caliber Collision, the nation’s largest collision repair company, came to us looking for a leading company to help with their SEO campaign.

They wanted an agency that was going to always be thinking about their business, always presenting them time-tested best practices, and bring them new opportunities that met and exceeded their online marketing goals.

They weren’t just looking for a “doer”, but a “partner”.

  • 141.51%

    Increase in Conversions

  • 196%

    Increase in Page 1 Rankings

  • 28.04%

    Increase in Organic Traffic

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The Challenge

Caliber Collision had extremely aggressive growth goals. Their business was expanding and they needed experts that could help them become a market leader.

Their digital partner had to be able to recommend best-in-class strategies and tactics to try to establish and maintain Page 1 organic positioning on in every market they are present in for branded and non-branded search terms.

The Solution

Caliber Collision was looking to optimize their online presence for their individual locations in their local markets. The client had achieved already some respectable rankings when they contacted HigherVisibility but were not ranked in the Top 10 for numerous important terms in a few of their more important service categories. Their goals were to generate more traffic by ranking for more highly searched keywords and regain the traffic/rankings they had previously lost due to receiving a penalty for unnatural inbound links.

The first step to regaining what had previously been lost was for us to perform a deep analysis on their current backlink profile. During this phase, we were able to identify a large amount of links that had been built into the site using low quality spam tactics.

Secondly, a comprehensive strategy was developed by researching the most searched keywords and analyzing their direct competition. Our on-page SEO strategy focused on providing users more keyword rich hyper local content and improved navigation so that the search engines could see each location page was highly relevant to the keywords in which they wanted to rank for.

To further improve the results, our Off Page SEO strategy was focused on 2 key areas:

  • An authoritative link building campaign was created to improve the overall trust and value of the site, thus validating its place in the market.
  • Updating/Building local citation listings to improve consistency and completeness of NAP (Name, Address, and Phone) data.
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The Results

Over the last twelve months, Caliber Collision has benefited from the following results:


Increase in Conversions

Data based on YOY results.


Increase in Page 1 Rankings

Data based on YOY results.


Increase in Organic Traffic

Data based on YOY results.

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