Allure Bridals

Allure Bridals began as a retail store in 1998 and has since grown into an award-winning bridal manufacturer working with hundreds of retailers across the world.

They passionately pursue excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments.

  • 45.51%

    Increased Interactions

  • 25.36%

    CTR Increased

  • 7.36%

    Cost Per Conversions Decreased

The Challenge

Very few verticals are as competitive as the wedding industry. Allure Bridals is competing with not only retailers, but also other designers and publications. While managing a very successful SEO effort for Allure Bridals, they wanted to push for greater exposure and drive more customers to their retail partners.

Taking over a paid search campaign from another agency can have its challenges, but the wealth of data left behind can provide a great starting point.

Some of the challenges faced included:

  • Competitive pressure from retailers and designers
  • Rising CPC costs
  • Inefficient advertising spends
  • Low performing ad copy
  • Declining interaction rate
Case Study Section Image
Case Study Section Image

The Solution

HigherVisibility analyzed the results of the prior campaigns, working to develop a winning strategy to achieve the goals that Allure Bridals had set out to accomplish.

The following tactics were employed in the comprehensive strategy:

  • We created Experiences: Specifically, focusing in on their trunk shows. Exclusive one-of-a-kind experiences that Brides to be and Prom-goers were invited to attend.
  • Limited time and exclusive ads were developed to drive offline participation in the trunk show events.
  • Retargeting campaigns were developed to target brides that expressed an interest in the trunk shows.
  • We appropriated some funds from the legacy display campaigns to create video campaigns. These campaigns drove a high engagement rate. A picture may say a thousand words, but a video tells a story.
  • The keyword list was curated, and low performing keywords were either eliminated or were deemphasized in the bidding strategy.
  • Ad copy was retooled and tested continuously. This lead to a significantly higher CTR.

The Results

We made great strides in achieving the goals of Allure Bridals. The campaign was much more efficient across nearly every metric.


Increased Interactions

Data based on YOY results.


CTR Increased

Data based on YOY results.


Cost Per Conversions Decreased

Data based on YOY results.

Other Case Studies

Let's Talk

We’ve been growing businesses since 2009, let us do it for you!